So What?

from the 12th to the 16th of February 2009

Sede: Arco’09 IFEMA, Pabellón 6, stand A|13, Madrid


The Helga de Alvear Collection was displayed at the ARCO’09 Fair –in the section called ARCO Institutions which seeks to promote and support awareness about public or private organizations involved in art though their collecting– with the title of So What? A carefully considered selection of 70 works of art by 57 artists were shown in a 600 m2 space, bolstering the importance of this already acclaimed Collection. Based on the firm belief that above all a private collection should respond to the standards and passion of the person who builds it and should be a mirror in which the collector is reflected, Helga de Alvear has used the title of this exhibition –a conscious homage to Miles Davis– to make public her rebelliousness. The expression rises as a cry of individuality and as a personal reassertion of a way of understanding art as pleasure, passion and committed engagement with creativity.

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